The Living Room Effect

Posted on February 27 2017

Yesterday we shot this cool campaign in a popular night club in the nation’s capital! You may not always see Washington, D.C. as a fashion city and while Donald Trump is heating things up around town, we decided to bring in another type of heat!


Shea McLoughlin In the French Affair swimsuit
One of the most amazing things about art and fashion in particular is the more unique you are the more you stand out. The majority of swimwear photo-shoots take place on some of the most magical beaches around the world, however we took over this night club space designed as a “Living Room” and made our own photo studio.
Victoria Toland
For the makeup; the talented Teresa Foss Del Rosso created a very smokey eye with nude lips
For the hair; We simply put it in a messy bun and it happened that on the same week both models colored their hair pink and blue
The swimwear is from our Spring/Summer 2017 collection
Designer Tala Raassi styled the shoot and also did the photography
Beautiful models are Victoria Toland and Shea Mcloughlin
Special thanks to Living Room DC for the space
Fashion is Freedom 


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